Equip your media spokesperson with on-message, up-to-date talking points.
Create a custom field called “Media”
Use this field to capture talking points tailored to public/media communication.

Check stakeholder mapping
See which actors are driving or challenging the narrative — and tailor your points accordingly.

Update the “Media” field with aligned talking points
Add clear, spokesperson-ready lines that reflect your position and stakeholder environment.

Create a custom field called “Media”
Use this field to capture talking points tailored to public/media communication.

Assign the media spokesperson to the file
Tag them as the responsible person to ensure they always have the most updated view.
